The Boar’s Head Guide to
Counter Culture
Boar's Head needed to alert a new generation to the joy and majesty of the deli counter. Mission accepted! This work won the business. Major shout out to the great Evan Gott and the great Kelly Nichols.
And of course we needed to back up the big, fancy brand work with a new product.
I also flew down to Texas to talk to some folks about what makes Texas barbeque so special.
Finally, you can’t have a campaign called ‘The Guide to Counter Culture’ without an actual guide.
