I heard that car dealerships love people calling in with questions because those people are considered “hand raisers” and, hence, more likely buyers. So I thought it would be cool to have a flirty phone line that provided sultry details of the car. "If you're into leather, dial 1..." That sort of thing.

We shot it all and programmed the phone line. Mark Wenneker then retooled it based on Michael B Jordan’s voice when he was brought in and I think they did a nice job.

I shot the Ben Folds thing with the inhouse media guy at the time Adrien Ursu.