Certain premium brands require the story to come directly from the product while still maintaining an upmarket sheen. I consider this close to DTC work, just a smidge sexier.

Purple Mattress had evolved into a more premium brand. The mission?
1. Class them up a bit
2.Teach the science.

Here's a nice product spot with a smidge of cheek, then a brand-like spot with a sort of Kylie Jenner vibe. We did a few TikTok influencer partnerships as well.